Seochon Brewing Company is a local craft beer brand that originated in Seoul. This brand started in a neighborhood called ‘Seochon’, a characteristic district of Seoul with the Korean traditions feeling, and there are many traditional buildings and shops. In Seoul in 2021, when this brewery started, more than half of the shelves in the big mart were filled with imported beer, and the consumption of imported beer was higher than that of local beer. Nevertheless, Seochon Brewing Company wanted to move
forward as a brand with Korean feel, so i tried to develop a Korean-style branding that contains the
beginning and vision of brand.
The colorful colors and oriental patterns of Korean traditional buildings that can be easily found in Seochon
are reflected in the packages and applications.
Visual identity design for Seochon brewing company
© 2021. All rights reserved.
Seochon Brewing Company is a local craft beer brand that originated in Seoul. This brand started in a neighborhood called ‘Seochon’, a characteristic district of Seoul with the Korean traditions feeling, and there are many traditional buildings and shops. In Seoul in 2021, when this brewery started, more than half of the shelves in the big mart were filled with imported beer, and the consumption of imported beer was higher than that of local beer. Nevertheless, Seochon Brewing Company wanted to move
forward as a brand with Korean feel, so i tried to develop a Korean-style branding that contains the
beginning and vision of brand.
The colorful colors and oriental patterns of Korean traditional buildings that can be easily found in Seochon
are reflected in the packages and applications.
Visual identity design for Seochon brewing company
© 2021. All rights reserved.