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moraeal is an eco-friendly fashion brand. moraeal means a grain of sand in Korean. Although the sand is only residue valueless stone, this brand is convinced that these grains of sand are capable of being erected into a castle.







I wanted to reflect the brand's value in branding, and designed the brand identity by using the gradation representing the texture of sand and the shape of stones as design elements.
























Visual identity design for Moraeal
© 2021. All rights reserved.







moraeal is an eco-friendly fashion brand. moraeal means a grain of sand in Korean. Although the sand is only residue valueless stone, this brand is convinced that these grains of sand are capable of being erected into a castle.



I wanted to reflect the brand's value in branding, and designed the brand identity by using the gradation representing the texture of sand and the shape of stones as design elements.


















Visual identity design for Moraeal
© 2021. All rights reserved.



Hyeyeon Jang is a Korean graphic designer based in Paris, focusing on visual identity design, illustration, printed matter, editorial design and art directing.