SAI CAFE is an eco-friendly cafe that started in Seoul, South Korea, and offers vegan desserts and fair trade coffee. In the already overflowing cafe scene in Seoul, this brand wants to take a unique step that will be comfortable for both vegans and non-vegans with a friendly and humorous brand image as well as a careful and serious aspect that considers the environment and the earth. I developed a brand identity to deliver a message about the environment with a kitschy design concept.
The penguin illustration, which is a symbol of this brand, is applie to all packages and products, and wittyly conveys a message about the environment.
Visual identity design for Sai cafe © 2020. All rights reserved.
SAI CAFE is an eco-friendly cafe that started in Seoul, South Korea, and offers vegan desserts and fair trade coffee. In the already overflowing cafe scene in Seoul, this brand wants to take a unique step that will be comfortable for both vegans and non-vegans with a friendly and humorous brand image as well as a careful and serious aspect that considers the environment and the earth. I developed a brand identity to deliver a message about the environment with a kitschy design concept.
The penguin illustration, which is a symbol of this brand, is applie to all packages and products, and wittyly conveys a message about the environment.
Visual identity design for Sai cafe © 2020. All rights reserved.