Work   About  










SAI CAFE  is an eco-friendly cafe that started in Seoul, South Korea, and offers vegan desserts and fair trade coffee. In the already overflowing cafe scene in Seoul, this brand wants to take a unique step that will be comfortable for both vegans and non-vegans with a friendly and humorous brand image as well as a careful and serious aspect that considers the environment and the earth. I developed a brand identity to deliver a message about the environment with a kitschy design concept. 




The penguin illustration, which is a symbol of this brand, is applie to all packages and products, and wittyly conveys a message about the environment.














Visual identity design for Sai cafe © 2020. All rights reserved.
























SAI CAFE  is an eco-friendly cafe that started in Seoul, South Korea, and offers vegan desserts and fair trade coffee. In the already overflowing cafe scene in Seoul, this brand wants to take a unique step that will be comfortable for both vegans and non-vegans with a friendly and humorous brand image as well as a careful and serious aspect that considers the environment and the earth. I developed a brand identity to deliver a message about the environment with a kitschy design concept. 







The penguin illustration, which is a symbol of this brand, is applie to all packages and products, and wittyly conveys a message about the environment.

















Visual identity design for Sai cafe © 2020. All rights reserved.









Hyeyeon Jang is a Korean graphic designer based in Paris, focusing on visual identity design, illustration, printed matter, editorial design and art directing.